The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.B2B online marketers can serve th

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, and other truths about contemporary B2B advertising. We discuss just how the acquiring journey is currently totally fragmented and the manner in which area building can aid marketing experts retake control of the exploration

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, and other realities about contemporary B2B advertising and marketing. We talk about just how the purchasing journey is now totally fragmented as well as the manner in which community building can aid marketers retake control

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, and also other realities concerning modern B2B advertising and marketing. We go over exactly how the buying trip is now completely fragmented as well as the way that neighborhood building can assist online marketers retake control of